Whether you are writing a press release or doing an interview, you will always have a key message. That’s the reason a journalist will be interested in your story and it’s what your story is based on. Ask yourself, what is the one thing I want the audience to take out of my story?
Make sure you are clear about your message and stay on message. It’s very easy to start rambling and go off topic but always remember to bring yourself back to your key point. Make sure you repeat your message often so your audience will also know your message.