Publicity Tip: Silence is Not A Bad Thing

Publicity Tip: Silence is Not A Bad Thing

If you don’t hear from a journalist straight after you send your media release this does not mean they are not interested. They are inundated with media releases and sometimes they might miss seeing yours. This is why the follow up phone call is so important as it makes the journalist aware of your story and they will tell you there and then on the phone if they are interested.

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