Publicity Tip : Be a problem solver

Publicity Tip : Be a problem solver

The media is all about giving its audience what they want. They want to keep their readers or listeners or viewers happy so they keep coming back for more. You need to think about how you can help journalists give their audience what they want and be of benefit to them.

One of the best ways to do this is to be a problem solver. Present a journalist with a problem that is relevant to their audience and show them that you are or have the solution.

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Sue’s live, half-day publicity seminars are more than a standard PR course, or press release writing program – they provide real advice about how you and your business can get on TV and radio,

and published in newspapers and magazines.

Best of all, the advice comes from Sue’s vast experience as a journalist. She reveals her insider secrets to how

the media works – you just can’t find this information anywhere else.

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