Publicity Tip : Be a problem solver

Publicity Tip : Be a problem solver

The media is all about giving its audience what they want. They want to keep their readers or listeners or viewers happy so they keep coming back for more. You need to think about how you can help journalists give their audience what they want and be of benefit to them.

One of the best ways to do this is to be a problem solver. Present a journalist with a problem that is relevant to their audience and show them that you are or have the solution.

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