If you are sending a press release to a journalist- make sure you are familiar with what’s in it. This may sound pretty obvious but you’d be amazed by the number of people who don’t know what’s in their press releases.
Remember a journalist will use your press release as the basis for your interview. They’ll formulate their questions based on the information you provide so you need to be familiar with that information. If you can’t remember what’s in your press release, journalists may think that the information isn’t true.