Publicity Tip: Journalists respond to consistency and persistence.

Publicity Tip: Journalists respond to consistency and persistence.

If you want to get publicity make a 6 month plan to send out one press release per month for 6 months. If you can commit to this, a journalist will start to take notice of you. I’ve had journalists tell me they run my stories because I regularly give them good ideas, so they want to reward me for that. Be consistent and persistent with the media – it pays off.

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