Publicity Tip: Journalists Delete Emails Without Looking

Publicity Tip: Journalists Delete Emails Without Looking

If you send a journalist a media release and you get a quick reply email that they are on holidays don’t expect them to read the media release when they get back. A radio producer took a week off work recently and came back to 850 emails in her inbox. The producer deleted them all without glancing at any of them because there were just too many to go through. Send your media release again when they are back from holidays and make sure you follow up with a phone call.

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