Publicity Tip : Be available and get free publicity

Publicity Tip : Be available and get free publicity

When I was a journalist I was always surprised by the amount of times I followed up a press release only to be connected to a message machine. Journalists are busy so if they can’t get hold of you they could bin the story or find another expert on your angle. If you send out a press release to journalists make sure you have your phone with you at all times and check your emails regularly as journalists often contact you that way. Be available and get free publicity.

 

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