We do your PR for you – Media Mastery Program

Being part of Media Mastery is an exclusive opportunity limited to only a small number of businesses.

It’s your opportunity to have the Publicity for Profit team of results-driven journalists do your PR for you.

Why Publicity for Profit and Not a PR Firm?

Publicity for Profit is owned and operated by journalists who see a real need to provide business owners with great media coverage without the PR spin and big fees.

We are on a mission to disrupt the PR industry and get back to basics by delivering excellent service and most importantly, outstanding results.

The standard monthly retainer charged by a PR firm can be mind-bogglingly expensive – up to $17,000 a MONTH for a minimum of six months.

Work with highly experienced journalists who produce results – fast!

Tabitha Corser
I had exposure in all different mediums – Channel 7, 9 and 10 news, Daily Edition, Today Tonight, the West Australian, Sunday Times, radio interviews around the country, dozens of online news sites – very extensive and every single month for 6 months. It created a lot of new clients and exactly the right type of client for me. It was a brilliant return on investment

Warren Kruger
Within 24 hours of the press release being sent out I was on the Today Show on Channel 9. A few days later I was interviewed on radio, and a few days after that I was invited into the studio for a half hour radio interview. I’ve since had an opinion piece published in the newspaper which resulted in a call from the Deputy Tax Commission giving me his direct line, which is more than I could have ever hoped for. Bloody marvellous

Mike Irving
I’ve lost count of how many stories I’ve had in the media. I’ve been on Channel 9’s Today Show, Today Tonight, I have a regular opinion piece published each fortnight with Kochie’s Business Builders, radio interviews on 2GB, 2UE, 6PR. The coverage has been so much more than I could have imagined I would have got, particularly if I’d tried to do it myself. They know how to present information in a way a journalist wants to see it. PR companies don’t do that.

Let us become your personalised PR representative with a focus not on billable hours, but on real results.

The Media Mastery program is designed to create a publicity campaign for you and includes:

Personal Monthly PR Strategy Sessions:

We spend time each month with you discussing news ideas and making PR plans for the next month. We come up with the best ideas we believe will work for your campaign.

Monthly Press Releases:

We write press releases which are designed to drive maximum coverage.

Media Release Distribution:

We send your press release to the journalists we believe are most likely to be interested in your story.

Media Release Follow Up:

We make the calls to the journalists to follow up your press releases and drive coverage. As we are journalists speaking to other journalists this is where our expertise really makes a difference to the outcome.

Media Interview Liaison and Coaching:

We organise media interviews for you with the journalist. We also conduct a pre interview coaching session to ensure you’re ready to perform at your best.

It’s a complete – ‘done for you’ service, at a fraction of the cost of hiring a PR firm. Plus, it’s delivered by journalists who understand what the media wants.

For those who are looking for more than a PR firm can create

Grow Your Sales

Create expert status

Get your message in front of a bigger and targeted audience

Work with results-driven journalists driving publicity for your business

This is a limited opportunity and there is a selection process. This represents a significant investment by us in your business, so we only want to work with a select few we feel we can achieve great results for.

To find out more contact Business Manager, Charmaine Simpson charmaine@publicityforprofit.com.au

Sue's events are...

info packed

fun

engaging

inspiring

interactive

Sue’s live, half-day publicity seminars are more than a standard PR course, or press release writing program – they provide real advice about how you and your business can get on TV and radio,

and published in newspapers and magazines.

Best of all, the advice comes from Sue’s vast experience as a journalist. She reveals her insider secrets to how

the media works – you just can’t find this information anywhere else.


PO Box 285, Karrinyup, WA 6018
1300 123 110
info@publicityforprofit.com.au


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