Learning how to get on TV is not difficult – you just need to know a few simple steps.
Free publicity and media promotion is available via the evening TV news, current affairs programs and lifestyle shows.
In Australia, this includes programs such as Today Tonight, A Current Affair, Sunrise, Today Show, Channel 7’s Morning Show, Mornings with Kerri-Anne and others.
If you’re keen to jettison your business promotion, television provides some great opportunities. Below are the basics of learning how to get on TV:
- Determine which TV program suits you the best. The key to getting the best results is to match your audience (ie your customers) with the target audience of the TV program.
- Put yourself in the shoes of the journalist, researcher or producer you are contacting. Consider what they want and need from a news story. You must provide a story that interests their audience. If you’ve matched your audience with the audience of the TV program, then you should know exactly what kinds of stories to pitch. Interesting pieces of information that your customers find useful will also be useful to the TV program and its audience.
- Think in pictures. Television is all about images. The TV news and current affairs programs, as well as lifestyle chat shows use images and vision to communicate their messages. When a TV journalist reads your press release, the first thing they are thinking about is the visual element of the story, or “how can I show this on camera?”. So, if you want to know how to get on TV, you must think about the pictures you can offer or help set up.
- Write a great press release. Focus on creating an attention-grabbing headline and opening line – both of which work together to convey what your story is about. Aim to prepare a press release that is similar in nature to a newspaper story (so read your local paper and see if you can mirror it) with quotes from you and others backing up your claims. Keep it short – around one page.
- Email it to a researcher, producer or journalist. If you don’t have a contact name, contact reception and ask. Craft the email well and keep it professional.
- Call to follow up. Be aware of what you say on the phone as the journalist or researcher will be conducting a ‘pre interview’ to ensure you can speak well about your topic.
- Prepare for the interview. Practice answering basic questions about you and your business beforehand so you come across as a knowledgeable expert in your field.
To find out exactly how to get on TV, radio and in newspapers and magazines check out my next live seminar How to Generate Free Publicity for Your Business
© Copyright, Bliss Life Trust 2011-2013
Want to use this article on your web site, newsletter or elsewhere? You can as long as you print this blurb in its entirety:
Sue Papadoulis is an inspirational entrepreneur, media coach, engaging speaker and best-selling author who empowers and motivates others to take their game to the next level by using the power of free publicity. Sue is Australia’s leading specialist in helping entrepreneurs generate free publicity. To access her special report “The Five Biggest Secrets to Getting Free Publicity in the Media” plus her secret list of the top online press release distribution sites, visit www.publicityforprofit.com.au