Publicity Tip: Wait for it
Once you’ve been interviewed by a journalist, follow up the next day and ask if they need anything [more]
Publicity Tip: Offer to write an opinion piece
Offer to write an opinion piece on a topic in your field for online news and niche sites as well as [more]
Publicity Tip: Be open to reviews
Pitch your product or service to bloggers who are open to reviews. Every business can be reviewed wh [more]
Publicity Tip: Short and Sweet
Your email pitch to a journalist is just as important as the press release. Keep the email to two or [more]
Publicity Tip: Localise your story
If you are choosing to also target local media make sure you have localised the media release. The m [more]
Publicity Tip: Respond Straightaway
Aim to respond straight away to a journalist’s requests. They will remember you as easy to work wi [more]
Publicity Tip: Piggyback onto a popular cause
Piggyback onto a popular cause. For example an alcohol counselor tied a story pitch into Dry July ab [more]
Publicity Tip: Tweak your story
If a media release isn’t capturing the attention you’d hoped, tweak it a little or start again. [more]
Publicity Tip: Leverage your Coverage
I see so many business owners who get media coverage but fail to leverage it. Once you’re in the m [more]
Publicity Tip: Connect with Bloggers
Are bloggers ignoring you when you email them with a story? Connect with them on social media. Comme [more]
Publicity Tip : Be available and get free publicity
When I was a journalist I was always surprised by the amount of times I followed up a press release [more]
Publicity Tip:  Send Your Press Release Early
So you’ve written a great press release and you’re about to hit send but it’s late in the aft [more]
Publicity Tip: Call in as an Expert
You’re listening to Talkback radio and itching to have your say about a topic regarding the indus [more]
Publicity Tip: Pay it forward
You’ve got your story in the media. Congratulations! It’s always nice to thank a journalist and [more]
Publicity Tip: When No one’s calling you back!
You’ve got a great story, sent the media release, left a phone message only to be left in silence. [more]
Publicity Tip: Get Ready for TV!
So you’ve got a great story you’re pitching to A Current Affair. Make sure you have great sugges [more]
Publicity Tip: Get to know journalists
Get to know journalists who cover stories in your industry. Follow them on Twitter and LinkedIn. Th [more]
Publicity Tip: Make your story better!
Publicity Tip: You’ve got a great story to pitch to journalists. Make it even better by including [more]
Publicity Tip: Make the most of your publicity
Share it on social media. Put it on your website because it will add credibility. Also add it into y [more]
Publicity Tip: Call To Action
To make sure you get clients as a result of being in the media, it’s vital to have a call to actio [more]
Sue's events are...

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Sue’s live, half-day publicity seminars are more than a standard PR course, or press release writing program – they provide real advice about how you and your business can get on TV and radio,

and published in newspapers and magazines.

Best of all, the advice comes from Sue’s vast experience as a journalist. She reveals her insider secrets to how

the media works – you just can’t find this information anywhere else.


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