Publicity Tip : Go above and beyond
Once a journalist is interested in covering your story, be as helpful as you can. Remember, the more [more]
Publicity Tip : Be prepared for an interview
Once you’ve organised an interview, you need to make sure you are prepared. If your interview is o [more]
Publicity Tip : Always have images available
Whether your story is for print, online, radio or tv, more often than not, journalists will always b [more]
Publicity Tip : Know your press release
If you are sending a press release to a journalist- make sure you are familiar with what’s in it. [more]
Publicity Tip : Be a problem solver
The media is all about giving its audience what they want. They want to keep their readers or listen [more]
Publicity Tip : Know your audience
Before you contact a journalist or a producer, you need to do your research. Make sure you find out [more]
Publicity Tip : Always provide your website details
When writing a press release or pitching a story to a journalist, make sure you always give details [more]
Publicity Tip: Make sure your message is upfront
When you’re pitching a story to a journalist, you want to peak their interest straight away. In yo [more]
Publicity Tip: Wait for it
Once you’ve been interviewed by a journalist, follow up the next day and ask if they need anything [more]
Publicity Tip: Offer to write an opinion piece
Offer to write an opinion piece on a topic in your field for online news and niche sites as well as [more]
Publicity Tip: Be open to reviews
Pitch your product or service to bloggers who are open to reviews. Every business can be reviewed wh [more]
Publicity Tip: Short and Sweet
Your email pitch to a journalist is just as important as the press release. Keep the email to two or [more]
Publicity Tip: Localise your story
If you are choosing to also target local media make sure you have localised the media release. The m [more]
Publicity Tip: Respond Straightaway
Aim to respond straight away to a journalist’s requests. They will remember you as easy to work wi [more]
Publicity Tip: Piggyback onto a popular cause
Piggyback onto a popular cause. For example an alcohol counselor tied a story pitch into Dry July ab [more]
Publicity Tip: Tweak your story
If a media release isn’t capturing the attention you’d hoped, tweak it a little or start again. [more]
Publicity Tip: Leverage your Coverage
I see so many business owners who get media coverage but fail to leverage it. Once you’re in the m [more]
Publicity Tip: Connect with Bloggers
Are bloggers ignoring you when you email them with a story? Connect with them on social media. Comme [more]
Publicity Tip : Be available and get free publicity
When I was a journalist I was always surprised by the amount of times I followed up a press release [more]
Publicity Tip:  Send Your Press Release Early
So you’ve written a great press release and you’re about to hit send but it’s late in the aft [more]
Sue's events are...

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Sue’s live, half-day publicity seminars are more than a standard PR course, or press release writing program – they provide real advice about how you and your business can get on TV and radio,

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Best of all, the advice comes from Sue’s vast experience as a journalist. She reveals her insider secrets to how

the media works – you just can’t find this information anywhere else.


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