Publicity Tip : Go above and beyond
Once a journalist is interested in covering your story, be as helpful as you can. Remember, the more [more]
Publicity Tip : Be prepared for an interview
Once you’ve organised an interview, you need to make sure you are prepared. If your interview is o [more]
Publicity Tip : Always have images available
Whether your story is for print, online, radio or tv, more often than not, journalists will always b [more]
Publicity Tip : Know your press release
If you are sending a press release to a journalist- make sure you are familiar with what’s in it. [more]
Publicity Tip : Be a problem solver
The media is all about giving its audience what they want. They want to keep their readers or listen [more]
Publicity Tip : Know your audience
Before you contact a journalist or a producer, you need to do your research. Make sure you find out [more]
Publicity Tip : Always provide your website details
When writing a press release or pitching a story to a journalist, make sure you always give details [more]
Publicity Tip: Make sure your message is upfront
When you’re pitching a story to a journalist, you want to peak their interest straight away. In yo [more]
Publicity Tip: Wait for it
Once you’ve been interviewed by a journalist, follow up the next day and ask if they need anything [more]
Publicity Tip: Offer to write an opinion piece
Offer to write an opinion piece on a topic in your field for online news and niche sites as well as [more]
Publicity Tip: Be open to reviews
Pitch your product or service to bloggers who are open to reviews. Every business can be reviewed wh [more]
Publicity Tip: Short and Sweet
Your email pitch to a journalist is just as important as the press release. Keep the email to two or [more]
Publicity Tip: Localise your story
If you are choosing to also target local media make sure you have localised the media release. The m [more]
Publicity Tip: Respond Straightaway
Aim to respond straight away to a journalist’s requests. They will remember you as easy to work wi [more]
Publicity Tip: Piggyback onto a popular cause
Piggyback onto a popular cause. For example an alcohol counselor tied a story pitch into Dry July ab [more]
Publicity Tip: Tweak your story
If a media release isn’t capturing the attention you’d hoped, tweak it a little or start again. [more]
Publicity Tip: Leverage your Coverage
I see so many business owners who get media coverage but fail to leverage it. Once you’re in the m [more]
Publicity Tip: Connect with Bloggers
Are bloggers ignoring you when you email them with a story? Connect with them on social media. Comme [more]
Publicity Tip : Be available and get free publicity
When I was a journalist I was always surprised by the amount of times I followed up a press release [more]
Publicity Tip:  Send Your Press Release Early
So you’ve written a great press release and you’re about to hit send but it’s late in the aft [more]
Sue's events are...

info packed





Sue’s live, half-day publicity seminars are more than a standard PR course, or press release writing program – they provide real advice about how you and your business can get on TV and radio,

and published in newspapers and magazines.

Best of all, the advice comes from Sue’s vast experience as a journalist. She reveals her insider secrets to how

the media works – you just can’t find this information anywhere else.

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