Publicity Tip: Leverage your Coverage
I see so many business owners who get media coverage but fail to leverage it. Once you’re in the m [more]
Publicity Tip: Connect with Bloggers
Are bloggers ignoring you when you email them with a story? Connect with them on social media. Comme [more]
Publicity Tip : Be available and get free publicity
When I was a journalist I was always surprised by the amount of times I followed up a press release [more]
Publicity Tip:  Send Your Press Release Early
So you’ve written a great press release and you’re about to hit send but it’s late in the aft [more]
Publicity Tip: Call in as an Expert
You’re listening to Talkback radio and itching to have your say about a topic regarding the indus [more]
Publicity Tip: Pay it forward
You’ve got your story in the media. Congratulations! It’s always nice to thank a journalist and [more]
Publicity Tip: When No one’s calling you back!
You’ve got a great story, sent the media release, left a phone message only to be left in silence. [more]
Publicity Tip: Get Ready for TV!
So you’ve got a great story you’re pitching to A Current Affair. Make sure you have great sugges [more]
Publicity Tip: Get to know journalists
Get to know journalists who cover stories in your industry. Follow them on Twitter and LinkedIn. Th [more]
Publicity Tip: Make your story better!
Publicity Tip: You’ve got a great story to pitch to journalists. Make it even better by including [more]
Publicity Tip: Make the most of your publicity
Share it on social media. Put it on your website because it will add credibility. Also add it into y [more]
Publicity Tip: Call To Action
To make sure you get clients as a result of being in the media, it’s vital to have a call to actio [more]
Publicity Tip: Build your own custom media list
If you want to truly start kicking some PR goals, build your own custom media list. Set aside a few [more]
Publicity Tip: Podcasts
Broaden your media horizons by thinking about podcasts. Podcasts have a growing audience and the peo [more]
Publicity Tip:   Stay on the Phone
Often getting a story in the media comes down to the phone call you have with the journalist, even i [more]
Publicity Tip: It’s All About Timing
When reaching out to a journalist think about your timing. Print journalists prefer calls in the mor [more]
Publicity Tip: Building Relationships
So a journalist wants to cover your story? That’s great. They may also want a high resolution imag [more]
Publicity Tip:  Do your research
If you want to be in the media do your research before you contact a journalist. Know what they writ [more]
Publicity Tip: Collaborate
To make your media coverage more widespread offer to write a guest post for a blogger about a topic [more]
Publicity Tip: Tie it in!
When trying to get a story in the media think about any upcoming holidays or celebrations that you c [more]
Sue's events are...

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Sue’s live, half-day publicity seminars are more than a standard PR course, or press release writing program – they provide real advice about how you and your business can get on TV and radio,

and published in newspapers and magazines.

Best of all, the advice comes from Sue’s vast experience as a journalist. She reveals her insider secrets to how

the media works – you just can’t find this information anywhere else.


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